We think from the customer's perspective, focusing on problems they clearly experience, and propose solutions to address them.
Every team member values empathy with customers and treats insights from their voices as the most important basis for decision-making.
"Customer-centricity" is a term used often, but truly working that way is not easy.
That’s why we clearly define our philosophy with the following standards:
Are we solving a real customer problem?
We assess whether the pain point or expected outcome is clearly felt from the customer's perspective.
Are we addressing vague or undefined problems?
Suggestions like “This might be nice” or “How about this?” without customer feedback
can dilute the value of being customer-first.
Are we making an effort to empathize?
We actively strive to understand the customer’s context, situation, and language.
Since customers are complex and constantly changing, we seek to understand beyond surface-level needs.
Are we balancing individual voices with broader market signals?
A customer is both an individual and part of a larger market.
While focusing on specific feedback, we also stay mindful of overall trends.
We don’t work just to work — we aim to create meaningful and impactful outcomes.
Results come from a well-defined problem + an effective solution.
Set priorities by considering opportunity cost
Every task requires time and resources.
We prioritize what to do now by weighing expected outcomes against the cost.
Choosing what to do makes the biggest difference
Resources and time are limited.
Some achieve 10x more in the same amount of time.
What you choose to spend time on is a true measure of capability.
Clarify the problem, then seek an innovative solution
When the problem is clear, the solution often becomes obvious.
Better questions lead to better answers.